All things product management
Writing is not merely the transcription of pre-formed thoughts — it is the very process by which thinking becomes clear. This article draws on research from cognitive science and the practices of great thinkers from Darwin to Bezos to argue that regular writing sharpens reasoning, surfaces hidden assumptions, and improves communication. It covers practical writing habits including morning pages, decision journals, and Amazon-style six-page memos, with guidance on making writing a daily professional practice.
A viral loop exists when using a product naturally exposes new potential users to it, creating an exponential growth engine. This article deconstructs the mechanics of viral loops: the viral coefficient (K-factor), cycle time, and the conditions under which virality can be sustained. It categorizes viral loops into types — inherent (Zoom), collaborative (Google Docs), incentivized (Dropbox), and social (Instagram) — and provides practical guidance on designing viral mechanics into products. The article cautions against artificial virality and emphasizes that genuine product value must underpin any viral strategy.