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User ResearchProduct DesignUX DesignCase Studies

How Airbnb Redesigned Its Search Experience to Drive Bookings and Trust

Alex SchleiferNielsen Norman Group15 min readJanuary 1, 2023
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Summary

Airbnb's 2022 search redesign replaced traditional location-based search with flexible, category-driven exploration. This case study details how months of user research revealed that travelers were increasingly open to new destinations, leading to the Categories and Split Stays features that fundamentally changed how people discover places to stay.

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