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79 articles in Case Studies
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Building Agent Studio: How Medable Is Using Agentic AI to Accelerate Clinical Trials
Listen to this episode on: Spotify | Apple PodcastsWhat if AI could help reduce the 10-plus years it takes to get a new drug to market? That's the driving ambition behind Medable's agentic platform—and the bet that led them to build Agent Studio.In
Product Talk (Teresa Torres)·3 min read·Mar 19, 2026
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🔵 Claude, Google and the Rise of AI "Brain Fry"
Plus: How Uber built its Agentic Design System, Replit Agent 4 pitches to product teams, is Agentic Commerce in trouble?
Department of Product·10 min read·Mar 13, 2026
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🔵 OpenAI's Engineers have Cloned a SaaS Product
Plus: Why everyone's talking about this new AI-native challenger to Figma, Google impressive new Workspace tools, Anthropic's total domination.
Department of Product·9 min read·Mar 6, 2026
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Perplexity takes on Claude Code and Anthropic reveals how its own teams use it internally
Plus: The AI Memo that everyone is talking about, How to use Google Opal's new features, Why millennials write the best prompts
Department of Product·9 min read·Feb 27, 2026
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Building AI Sales Reps: How ShowMe Orchestrates Voice, Video, and Multi-Agent Workflows to Close Deals
Listen to this episode on: Spotify | Apple PodcastsWhat happens when you treat an AI agent not as a chatbot, but as a full teammate on your sales team – one that can jump on video calls, demo your product, make phone calls, and follow up over days?In this
Product Talk (Teresa Torres)·3 min read·Feb 19, 2026
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How to use Google’s new Ideate Agent for Product Discovery and Ideation
Googles PM says this is the start of the Deep Design era. Hands-on with Stitch and practical use cases explored. Knowledge Series #100.
Department of Product·5 min read·Feb 16, 2026
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Demand Accuracy in Your AI Tools: Lessons from Baymard Institute
Most AI-powered tools for UX lack reliability and accountability in their outputs. Demand transparency and proven accuracy, or don't buy it.
Nielsen Norman Group·8 min read·Jan 30, 2026
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Agent Driven User Interfaces Explained
A2UI: A closer look at Googles new Agent-driven UI framework that could transform the future of product design. Knowledge Series #97
Department of Product·4 min read·Jan 19, 2026
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🔵 Claude Cowork is a masterclass in modern product management and Antigravity gets Skills
Plus: Google's new Personal Intelligence, Replit lets you ship mobile apps to the iOS store and how Ramp eliminated their traditional product backlog
Department of Product·8 min read·Jan 16, 2026
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Deep: How Spotify is using AI Agents to manage tech debt
AI Agents in Practice: Real world examples from Spotify DuoLingo, Atlassian, Instacart, DoorDash, Uber and more.
Department of Product·5 min read·Jan 12, 2026
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The Product Model at Google
By Marty Cagan and Elias Lieberich Marty’s Note: Recently I co-authored articles on The Product Model at Spotify, and The Product Model at Amazon. In this article, we hope to do the same by describing how the product model manifests at Google. My co-author in this case is the European-based product leadership coach Elias Lieberich.... The post The Product Model at Google appeared first on Silicon Valley Product Group.
SVPG (Marty Cagan)·13 min read·Dec 19, 2025
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Inside One Startup's Journey to Break Down Hiring (and Funding) Barriers
How can formerly incarcerated people reintegrate into society if few companies will hire them? And can businesses afford to exclude the roughly one in three working Americans with criminal records from the economy? In a case study, Paul Gompers explores the challenges a social justice startup encounters in helping the formerly incarcerated, as well as lessons for other entrepreneurs.
HBS Working Knowledge·9 min read·Nov 12, 2024
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What Wartime Service Taught These Historic Leaders
What can corporate leaders learn from executives who served their country during wartime conflicts? Drawing on a series of case studies, Robert Simons shares important lessons from the experiences of Walt Disney, Dwight Eisenhower, and Robert McNamara.
HBS Working Knowledge·8 min read·Nov 8, 2024
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How Linear Reimagined Project Management by Obsessing Over Speed and Craft
Linear challenged the dominance of Jira by building an opinionated, lightning-fast project management tool. This case study examines how co-founder Karri Saarinen applied design principles from his time at Airbnb and Coinbase to create a tool that developers actually enjoy using, and how saying no to feature requests became a competitive advantage.
First Round Review·12 min read·Jan 1, 2023
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Google's 20% Time and the Innovation Tax
The real story behind Google's famous policy of letting engineers spend 20% of their time on side projects, what worked, what did not, and what other companies can learn.
Classic Articles·8 min read·Jan 1, 2023
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How Spotify Organizes Product Teams: The Squad, Tribe, Chapter, and Guild Model
An in-depth look at Spotify's revolutionary organizational model that groups engineers, designers, and product managers into autonomous squads, organized into tribes, with chapters and guilds providing cross-cutting alignment. This case study examines what worked, what didn't, and what other companies can learn.
Harvard Business Review·14 min read·Jan 1, 2023
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How Netflix Built the World's Most Sophisticated Recommendation Engine
Netflix attributes over 80% of content watched to its recommendation system. This case study traces the evolution from the Netflix Prize competition to modern deep learning approaches, examining how product and engineering teams collaborate to personalize content for 230 million subscribers across diverse global markets.
MIT Sloan Management Review·18 min read·Jan 1, 2023
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How Slack Achieved Product-Market Fit: From Failed Game to Essential Work Tool
Slack's journey from a failed gaming company called Tiny Speck to a $27.7 billion acquisition by Salesforce is one of the most instructive product-market fit stories in tech. This case study examines how Stewart Butterfield's team identified an internal communication tool as the real product, and the deliberate strategies they used to validate and grow it.
First Round Review·15 min read·Jan 1, 2023
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Google's HEART Framework: How to Conduct User Research at Scale
Google's HEART framework (Happiness, Engagement, Adoption, Retention, Task success) provides a systematic approach to measuring user experience at scale. This case study explains how Google Research developed the framework, how teams across the company apply it, and how it bridges the gap between qualitative insights and quantitative metrics.
Nielsen Norman Group·13 min read·Jan 1, 2023
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How Apple's Human Interface Guidelines Shape the iOS Ecosystem
Apple's Human Interface Guidelines (HIG) have governed app design since the original Macintosh. This case study examines how the HIG evolved for the multitouch era, how Apple enforces design standards through App Store review, and how the tension between consistency and creativity has shaped millions of iOS apps and influenced the entire mobile industry.
Nielsen Norman Group·15 min read·Jan 1, 2023