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Product StrategyStrategyGrowth & ExperimentationCase Studies

How Zoom Won During COVID Through Radical Simplicity in Product Design

Eric YuanHBS Working Knowledge14 min readJanuary 1, 2023
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Summary

Zoom grew from 10 million to 300 million daily meeting participants in four months during 2020. This case study examines how Eric Yuan's obsession with ease of use, the decision to make the product work without downloads or accounts, and rapid feature development under extreme pressure created the defining communication tool of the pandemic era.

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