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Product StrategyProduct ManagementStrategyCase Studies

How Microsoft Teams Competed With Slack Through Enterprise Integration Strategy

Jared SpataroMcKinsey & Company15 min readJanuary 1, 2023
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Summary

Microsoft Teams overtook Slack in daily active users by leveraging deep integration with the Microsoft 365 ecosystem. This case study examines the product strategy of bundling versus best-of-breed, how the Teams product team prioritized enterprise IT needs alongside end-user experience, and the lessons for platform competition in enterprise software.

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