All things product management
Loom embedded virality into its core product loop: every video shared introduced a new potential user to the platform. This case study examines how the team designed sharing mechanics, optimized the viewer-to-creator conversion funnel, and positioned async video as a productivity tool rather than a social feature, leading to acquisition by Atlassian.
Twilio became the standard for communications APIs by organizing its entire product development process around developer needs. This case study examines how the company hires product managers who can code, runs internal hackathons that become real products, and uses developer evangelism not just for marketing but as a core product feedback mechanism.