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UI DesignProduct DesignUX DesignCase Studies

How Stripe Designed Checkout: Reducing Payment Friction to Increase Conversion

Michael SiliskiNielsen Norman Group14 min readJanuary 1, 2023
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Summary

Stripe Checkout was designed to minimize every possible source of friction in the payment flow. This case study examines how the team studied abandonment data, designed adaptive interfaces that change based on device and geography, integrated with local payment methods worldwide, and created an embeddable payment experience that outperforms custom-built solutions.

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