Product Strategy

Vision, roadmaps, and strategic thinking

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

Explores Geoffrey Moore's technology adoption lifecycle and the 'chasm' between early adopters and the early majority. Provides strategies for crossing this gap, including focusing on a beachhead market segment and developing a whole product solution.

Harvard Business Review·14 min read·Jul 1, 2006

Full ArticleProduct Strategy

Blue Ocean Strategy

Kim and Mauborgne argue that lasting success comes not from battling competitors but from creating 'blue oceans' of uncontested market space. Through value innovation, companies can make the competition irrelevant. Features the Strategy Canvas tool and Four Actions Framework. A standard text in innovation and strategy courses.

Harvard Business Review·14 min read·Oct 1, 2004

Full ArticleProduct Strategy

Legacy System Modernization: A Strategic Approach

Fowler introduces the Strangler Fig Application pattern as a strategy for incrementally modernizing legacy systems without the risk of a complete rewrite. Inspired by strangler fig trees that gradually envelop their hosts, the approach replaces legacy components piece by piece, reducing risk while steadily delivering modern capabilities.

Classic Articles·6 min read·Jun 29, 2004

Full ArticleProduct Strategy

Crossing the Chasm: Marketing and Selling Technology Products

The technology adoption lifecycle: innovators, early adopters, early majority, late majority, and laggards. The 'chasm' is the gap between early adopters and the early majority that kills most technology products. To cross it, focus on a single niche beachhead market and dominate it completely before expanding. A core framework in technology marketing and product strategy courses.

Harvard Business Review·13 min read·Jan 1, 2004

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Strategy Letter V

Smart companies try to commoditize their products' complements. Understanding this principle explains most strategic decisions in the tech industry.

Classic Articles·14 min read·Jun 1, 2002

Full ArticleProduct Strategy

What Is Strategy?

Michael Porter's definitive article on competitive strategy. Operational effectiveness is not strategy. Strategy rests on unique activities: choosing a different set of activities to deliver a unique mix of value. Introduces strategic positioning, trade-offs, and fit. The single most-assigned reading in strategy courses at business schools globally.

Harvard Business Review·20 min read·Nov 1, 1996

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