Product Analytics

Data-driven product decisions

Storytelling with Data: How to Communicate Insights Effectively

Nussbaumer Knaflic presents guiding principles for transforming raw data into compelling visual narratives that drive action. The article covers eliminating chart clutter, directing attention through strategic design choices, and structuring data presentations around a central story arc rather than a data dump.

Classic Articles·10 min read·Aug 9, 2017

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A Practical Guide to A/B Testing

Gallo provides an accessible refresher on A/B testing fundamentals, covering hypothesis formulation, sample size calculation, statistical significance, and common pitfalls. The article bridges the gap between data science and business decision-making, helping managers understand when and how to use controlled experiments to optimize outcomes.

Harvard Business Review·9 min read·Jun 28, 2017

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The Customer Success Economy: Why Every Company Needs a Post-Sale Strategy

Magids, Zorfas, and Leemon present research showing that emotionally connected customers are 52% more valuable than merely satisfied ones. The article introduces a lexicon of emotional motivators and demonstrates how companies can systematically identify, measure, and cultivate emotional connections to drive customer lifetime value.

Harvard Business Review·15 min read·Oct 1, 2016

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A Refresher on Return on Assets and Return on Equity

Gallo demystifies ROA and ROE for non-finance managers, explaining what these ratios measure, how to calculate them, and what they reveal about a company's performance. The article uses clear examples to show how these metrics help evaluate management effectiveness and compare companies across industries.

Harvard Business Review·7 min read·Apr 4, 2016

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Product Metrics That Matter: Beyond Vanity Metrics

Eric Ries on the difference between vanity metrics (total signups, page views) and actionable metrics (activation rate, retention, revenue per user). Vanity metrics tell a flattering story but don't help you make decisions. Introduces the pirate metrics framework (AARRR): Acquisition, Activation, Retention, Revenue, Referral. Changed how startups measure success.

Harvard Business Review·8 min read·Feb 1, 2010

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Minimum Viable Product: a guide

The MVP is the version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

Classic Articles·9 min read·Jun 1, 2009

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Earned Value Management: Tracking Project Performance Objectively

Introduces earned value management (EVM) as a quantitative method for measuring project progress against both schedule and budget baselines. Explains key metrics—CPI, SPI, EAC—that give project managers early warning signals when projects drift off track.

Harvard Business Review·13 min read·Sep 1, 2007

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The Ultimate Question: How Net Promoter Score Drives Growth

Reichheld introduces the Net Promoter Score methodology, arguing that a single question about willingness to recommend predicts growth more accurately than complex satisfaction surveys. The article presents research linking NPS to revenue growth across industries and provides a framework for using the metric to drive customer-centric improvements.

Harvard Business Review·14 min read·Dec 1, 2003

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The Balanced Scorecard: Measures That Drive Performance

Introduces the Balanced Scorecard framework measuring organizational performance across four perspectives: financial (how do we look to shareholders?), customer (how do customers see us?), internal business (what must we excel at?), and innovation/learning (can we continue to improve?). The most widely adopted strategy execution framework, used by over 50% of Fortune 1000 companies.

Harvard Business Review·16 min read·Jan 1, 1992

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