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Product StrategyStrategyGrowth & ExperimentationCase Studies

How Miro Became the Remote Collaboration Standard Through Platform Thinking

Andrey KhusidFirst Round Review14 min readJanuary 1, 2023
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Summary

Miro grew from a niche whiteboarding tool into the default visual collaboration platform for distributed teams. This case study examines how the company expanded from design workshops to a horizontal platform serving product, engineering, and business teams, and how strategic integrations and an extensibility model drove enterprise adoption during the remote work revolution.

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