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Product StrategyProduct ManagementUser Research

Continuous Discovery Habits: How to Discover Products That Create Customer Value

Teresa TorresSVPG (Marty Cagan)14 min readMay 1, 2021
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Summary

Teresa Torres' framework for making product discovery a continuous practice rather than a one-time event. The Opportunity Solution Tree maps desired outcomes to opportunities (customer needs) to solutions to experiments. Key habit: weekly customer interviews. Covers assumption mapping, experiment design, and comparing solutions. Rapidly becoming required PM reading.

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