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Product StrategyUI DesignProduct DesignCase Studies

How Canva Democratized Design Through Intuitive Interface Innovation

Melanie PerkinsHarvard Business Review13 min readJanuary 1, 2023
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Summary

Canva made professional design accessible to non-designers by reimagining the creation interface. This case study explores how the team developed drag-and-drop interactions, smart templates, and AI-powered features that lower the skill barrier while still providing enough depth for professional use, growing to over 130 million monthly active users.

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