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UI DesignProduct DesignUX DesignCase Studies

How Calm Designed a Digital Product for Mental Wellbeing

Michael Acton SmithNielsen Norman Group12 min readJanuary 1, 2023
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Summary

Calm became the world's most downloaded meditation app by applying thoughtful design principles to mental wellness. This case study examines how the product team uses color psychology, soundscapes, typography, and interaction patterns that reduce cognitive load and create a sense of tranquility, and how the interface design itself becomes part of the therapeutic experience.

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