Product Strategy
Vision, roadmaps, and strategic thinking
Full ArticleProduct Strategy
Deep: How ElevenLabs built an AI User Research Voice Agent
AI Voice in Practice: How voice AI is transforming product activation flows, demos, user research, internationalization and more. Examples from world leading companies.
Department of Product路4 min read路Jan 26, 2026
Full ArticleProduct Strategy
馃數 Google Stitch gets Skills and Stripe's CEO says this is the "coolest breakthrough since GPT-4"
Plus: How to use Claude Code with Notion, Satya Nadella on the future of product teams and Anthropic leads the LLM API market - but for how long?
Department of Product路9 min read路Jan 23, 2026
Full ArticleProduct Strategy
Agent Driven User Interfaces Explained
A2UI: A closer look at Googles new Agent-driven UI framework that could transform the future of product design. Knowledge Series #97
Department of Product路4 min read路Jan 19, 2026
Full ArticleProduct Strategy
馃數 Claude Cowork is a masterclass in modern product management and Antigravity gets Skills
Plus: Google's new Personal Intelligence, Replit lets you ship mobile apps to the iOS store and how Ramp eliminated their traditional product backlog
Department of Product路8 min read路Jan 16, 2026
Full ArticleProduct Strategy
How to Build a Strategy for an Existing Product
Every product has a strategy. But not all product strategies are clearly articulated, let alone communicated and understood. This can lead to confusion and misalignment: Different people have different ideas about what the actual strategy is and disagree on which features should be implemented. But it doesn鈥檛 have to be this way. In this article, I describe a clear, five-step process that helps you build an effective strategy for an existing product and create clarity and alignment.
Roman Pichler路10 min read路Jan 12, 2026
Full ArticleProduct Strategy
The Product Model at Google
By Marty Cagan and Elias Lieberich Marty鈥檚 Note: Recently I co-authored articles on The Product Model at Spotify, and The Product Model at Amazon. In this article, we hope to do the same by describing how the product model manifests at Google. My co-author in this case is the European-based product leadership coach Elias Lieberich.... The post The Product Model at Google appeared first on Silicon Valley Product Group.
SVPG (Marty Cagan)路13 min read路Dec 19, 2025
Full ArticleProduct Strategy
The Best New Product Management Books of 2025: A Fresh Reading List for a New Era
Product people are usually not short on books. Many of us already have shelves full of the essentials, the ones we reach for again and again. I鈥檝e gathered those classics The post The Best New Product Management Books of 2025: A Fresh Reading List for a New Era appeared first on ProdPad.
ProdPad路7 min read路Dec 16, 2025
Full ArticleProduct Strategy
The AI OS: Why Orchestration is Becoming the Real Foundation of Practical AI
When the shine wore off the models When we began building ProdPad CoPilot, I wanted to create the strongest AI system a product team could rely on. Not a novelty, The post The AI OS: Why Orchestration is Becoming the Real Foundation of Practical AI appeared first on ProdPad.
ProdPad路7 min read路Dec 10, 2025
Full ArticleProduct Strategy
Stakeholders and the Product Model
By Chris Jones and Marty Cagan Moving to the product operating model is about moving from shipping roadmaps of features (output), to solving problems for your customers and your business, as measured by achieving business results (outcomes). But the changes required to do this reach beyond the product organization (the product teams and the product... The post Stakeholders and the Product Model appeared first on Silicon Valley Product Group.
SVPG (Marty Cagan)路8 min read路Dec 1, 2025
Full ArticleProduct Strategy
How to Use AI to Create a Winning Product Strategy
AI has significantly impacted product management. But so far, most product teams have used it to create new features and discover and deliver products faster. While helpful, this approach overlooks the area that most determines product success: strategy. In this article, I鈥檒l explain how to move beyond execution and use AI as a strategic partner鈥攈elping you create a product strategy that achieves lasting success.
Roman Pichler路12 min read路Nov 3, 2025
Full ArticleProduct Strategy
5 Tips to Succeed with Stakeholder Management
Stakeholder management is as important as it is challenging: Without the support of the stakeholders, it is virtually impossible to achieve product success. Aligning them, however, can be tricky. In the worst case, you experience endless meetings, conflicting opinions, and bad compromises. But it doesn鈥檛 have to be this way. This article offers five practical measures to help you succeed with stakeholder management.
Roman Pichler路10 min read路Oct 6, 2025
Full ArticleProduct Strategy
How to Combine Product Strategy, OKRs, and KPIs
Product strategy, OKRs, and KPIs are popular product management frameworks. But how can they be applied successfully together? What comes first, strategy, OKRs, or KPIs? Can OKRs describe or replace strategy? And what should you do when a senior stakeholder tells you what OKRs and KPIs to use? Read on to find out my answers.
Roman Pichler路5 min read路Sep 8, 2025
Full ArticleProduct Strategy
See the world as a startup does
Rory McDonald, an expert in disruptive strategy, urges corporate leaders to learn from startups--and even preschoolers--as they seek to reinvent their organizations.
Strategy+Business路13 min read路Jul 22, 2025
Full ArticleProduct Strategy
The Politics of Pilot Teams
From what I can tell, more companies than ever before are working on transforming to the product model. I don鈥檛 know all the reasons for this, but I do know some of them. I鈥檓 seeing company boards taking a more active role in pushing the CEO in this direction. Their interest is usually valuation. And... The post The Politics of Pilot Teams appeared first on Silicon Valley Product Group.
SVPG (Marty Cagan)路10 min read路Jul 14, 2025
Full ArticleProduct Strategy
The Era of the Product Creator
I have been emphasizing that the heart of the product manager job is product creation. The job is not about being a facilitator or cheerleader, it鈥檚 not about being a project manager, and it鈥檚 definitely not about being a backlog administrator. Rather, the necessary role of a product manager is a product creator, working alongside... The post The Era of the Product Creator appeared first on Silicon Valley Product Group.
SVPG (Marty Cagan)路4 min read路May 27, 2025
Full ArticleProduct Strategy
INSPIRED in the Generative AI Era
Marty鈥檚 Note: The book INSPIRED is available in hardcover, digital, and audio versions, but until now, the audio version was only available in an exclusive arrangement with Amazon, on audible.com. The audio versions of our other books have been available from all major audio book providers. The exclusive contract with Amazon has now expired, and... The post INSPIRED in the Generative AI Era appeared first on Silicon Valley Product Group.
SVPG (Marty Cagan)路6 min read路May 5, 2025
Full ArticleProduct Strategy
Latino Voters Have Grown More Politically Divided. That鈥檚 Not Surprising.
Demographics are not destiny in politics. Richard Calvo, Vincent Pons, and Jesse Shapiro explain how their latest research is playing out in the final stretch of the US presidential race.
HBS Working Knowledge路4 min read路Oct 28, 2024
Full ArticleProduct Strategy
Charting the US-China Trade War: What Does 'Made in Vietnam' Mean?
Chinese companies have been evading US tariffs by shipping goods through Vietnam, but not to the degree that the headlines would suggest. Ebehi Iyoha and Jaya Wen dig into trade microdata to illustrate Vietnam's strategic importance and why American policymakers should take note.
HBS Working Knowledge路3 min read路Oct 24, 2024
Full ArticleProduct Strategy
Ten questions for a winning climate-transition business strategy
Harvard Business School's George Serafeim frames key questions to help executives craft effective climate-transition strategies.
Strategy+Business路10 min read路Sep 9, 2024
Full ArticleProduct Strategy
CN Rail is forging new alliances to reimagine supply chains
Tracy Robinson, CEO of CN Rail, speaks to s+b about the company's role in reshaping the rail industry through the growth of intermodal networks, which bring together traditional competitors from across the transportation ecosystem.
Strategy+Business路10 min read路Jul 11, 2024