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174 articles in Product Management
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Why Product Teams Don’t Have a Prioritization Problem, They Have a Decision Confidence Problem
Product teams love to say they have a prioritization problem. I hear it from PMs, Heads of Product, and CPOs. It shows up in retros, roadmap reviews, leadership meetings, and The post Why Product Teams Don’t Have a Prioritization Problem, They Have a Decision Confidence Problem appeared first on ProdPad.
ProdPad·12 min read·Jan 15, 2026
Full ArticleProduct Management
Deep: How Spotify is using AI Agents to manage tech debt
AI Agents in Practice: Real world examples from Spotify DuoLingo, Atlassian, Instacart, DoorDash, Uber and more.
Department of Product·5 min read·Jan 12, 2026
Full ArticleProduct Management
How to Build a Strategy for an Existing Product
Every product has a strategy. But not all product strategies are clearly articulated, let alone communicated and understood. This can lead to confusion and misalignment: Different people have different ideas about what the actual strategy is and disagree on which features should be implemented. But it doesn’t have to be this way. In this article, I describe a clear, five-step process that helps you build an effective strategy for an existing product and create clarity and alignment.
Roman Pichler·10 min read·Jan 12, 2026
Full ArticleProduct Management
The Product Model at Google
By Marty Cagan and Elias Lieberich Marty’s Note: Recently I co-authored articles on The Product Model at Spotify, and The Product Model at Amazon. In this article, we hope to do the same by describing how the product model manifests at Google. My co-author in this case is the European-based product leadership coach Elias Lieberich.... The post The Product Model at Google appeared first on Silicon Valley Product Group.
SVPG (Marty Cagan)·13 min read·Dec 19, 2025
Full ArticleProduct Management
The Best New Product Management Books of 2025: A Fresh Reading List for a New Era
Product people are usually not short on books. Many of us already have shelves full of the essentials, the ones we reach for again and again. I’ve gathered those classics The post The Best New Product Management Books of 2025: A Fresh Reading List for a New Era appeared first on ProdPad.
ProdPad·7 min read·Dec 16, 2025
Full ArticleProduct Management
The AI OS: Why Orchestration is Becoming the Real Foundation of Practical AI
When the shine wore off the models When we began building ProdPad CoPilot, I wanted to create the strongest AI system a product team could rely on. Not a novelty, The post The AI OS: Why Orchestration is Becoming the Real Foundation of Practical AI appeared first on ProdPad.
ProdPad·7 min read·Dec 10, 2025
Full ArticleProduct Management
Should Product Teams be Self-Managing?
Product teams play a key role in solving user problems and achieving product success. But who should lead the team and manage its work? The Head of Product, the product manager, or someone else? In this article, I explain why product teams should be self-managing. I describe the benefits this approach offers and what it takes to succeed at self-management.
Roman Pichler·12 min read·Dec 8, 2025
Full ArticleProduct Management
Stakeholders and the Product Model
By Chris Jones and Marty Cagan Moving to the product operating model is about moving from shipping roadmaps of features (output), to solving problems for your customers and your business, as measured by achieving business results (outcomes). But the changes required to do this reach beyond the product organization (the product teams and the product... The post Stakeholders and the Product Model appeared first on Silicon Valley Product Group.
SVPG (Marty Cagan)·8 min read·Dec 1, 2025
Full ArticleProduct Management
Prototypes vs Products
Note: This is part of the product creator series of articles, based on the overview article, The Era of the Product Creator. This series is intended for anyone that wants to create a successful product, whether or not the person has had professional training or experience in product management, product design, or engineering. In a... The post Prototypes vs Products appeared first on Silicon Valley Product Group.
SVPG (Marty Cagan)·5 min read·Nov 7, 2025
Full ArticleProduct Management
How to Use AI to Create a Winning Product Strategy
AI has significantly impacted product management. But so far, most product teams have used it to create new features and discover and deliver products faster. While helpful, this approach overlooks the area that most determines product success: strategy. In this article, I’ll explain how to move beyond execution and use AI as a strategic partner—helping you create a product strategy that achieves lasting success.
Roman Pichler·12 min read·Nov 3, 2025
Full ArticleProduct Management
5 Tips to Succeed with Stakeholder Management
Stakeholder management is as important as it is challenging: Without the support of the stakeholders, it is virtually impossible to achieve product success. Aligning them, however, can be tricky. In the worst case, you experience endless meetings, conflicting opinions, and bad compromises. But it doesn’t have to be this way. This article offers five practical measures to help you succeed with stakeholder management.
Roman Pichler·10 min read·Oct 6, 2025
Full ArticleProduct Management
Forward Deployed Engineers
Note: This is part of the product creator series of articles, based on the overview article, The Era of the Product Creator. This series is intended for anyone that wants to create a successful product, whether or not the person has had professional training or experience in product management, product design, or engineering. In the... The post Forward Deployed Engineers appeared first on Silicon Valley Product Group.
SVPG (Marty Cagan)·6 min read·Sep 17, 2025
Full ArticleProduct Management
The Purpose of Prototypes
Note: This is part of the product creator series of articles, based on the overview article, The Era of the Product Creator. This series is intended for anyone that wants to create a successful product, whether or not the person has had professional training or experience in product management, product design, or engineering. Overview We... The post The Purpose of Prototypes appeared first on Silicon Valley Product Group.
SVPG (Marty Cagan)·7 min read·Sep 12, 2025
Full ArticleProduct Management
How to Combine Product Strategy, OKRs, and KPIs
Product strategy, OKRs, and KPIs are popular product management frameworks. But how can they be applied successfully together? What comes first, strategy, OKRs, or KPIs? Can OKRs describe or replace strategy? And what should you do when a senior stakeholder tells you what OKRs and KPIs to use? Read on to find out my answers.
Roman Pichler·5 min read·Sep 8, 2025
Full ArticleProduct Management
Product Leadership Archetypes
Just recently SVPG Partner Christian Idiodi hosted Shreyas Doshi on his Product Therapy podcast, where they discussed the role of product leadership. If you haven’t yet listened to this interview, I would strongly encourage it, as I loved hearing Shreyas’ thoughts on this critically important topic. You can find the full episode here. Shreyas described... The post Product Leadership Archetypes appeared first on Silicon Valley Product Group.
SVPG (Marty Cagan)·5 min read·Aug 27, 2025
Full ArticleProduct Management
Build vs Buy in the Age of AI
One topic that has been around since the beginning of the tech industry, is whether we should build or buy in order to solve some problem? This question applies to traditional IT, as well as to every product team. There are often one or more buy alternatives, but each comes with an associated cost, and... The post Build vs Buy in the Age of AI appeared first on Silicon Valley Product Group.
SVPG (Marty Cagan)·6 min read·Aug 19, 2025
Full ArticleProduct Management
See the world as a startup does
Rory McDonald, an expert in disruptive strategy, urges corporate leaders to learn from startups--and even preschoolers--as they seek to reinvent their organizations.
Strategy+Business·13 min read·Jul 22, 2025
Full ArticleProduct Management
The Politics of Pilot Teams
From what I can tell, more companies than ever before are working on transforming to the product model. I don’t know all the reasons for this, but I do know some of them. I’m seeing company boards taking a more active role in pushing the CEO in this direction. Their interest is usually valuation. And... The post The Politics of Pilot Teams appeared first on Silicon Valley Product Group.
SVPG (Marty Cagan)·10 min read·Jul 14, 2025
Full ArticleProduct Management
Agency vs Ambition
I want to believe that all product people are both ambitious and have high agency. But recently I’ve come to realize that this is not always the case. It pains me to admit that, and my first instinct was that these are not people that I can help. But I’m not quite ready to give... The post Agency vs Ambition appeared first on Silicon Valley Product Group.
SVPG (Marty Cagan)·6 min read·Jul 2, 2025
Full ArticleProduct Management
Disruption and Denial
When the Internet emerged in the mid-1990’s, it seemed clear to me and many others that we were entering a new era of technology, one where our devices and our servers would all be connected, and where data would largely be stored in the cloud. The Internet was essentially a new platform, and a large... The post Disruption and Denial appeared first on Silicon Valley Product Group.
SVPG (Marty Cagan)·3 min read·Jun 15, 2025