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ManagementProduct ManagementProduct Leadership

Stakeholder Management for Product Managers: A Practical Guide

Marty CaganSVPG (Marty Cagan)8 min readSeptember 5, 2019
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Summary

Provides product managers with strategies for building trust and influence with executives, engineers, designers, and business stakeholders. Emphasizes that effective stakeholder management is less about politics and more about demonstrating competence, sharing context, and delivering results consistently.

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