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UI DesignProduct DesignUX Design

Microinteractions: The Secret of Great Product Design

Nielsen Norman GroupNielsen Norman Group8 min readApril 1, 2018
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Summary

Microinteractions are contained product moments that revolve around a single use case: toggling a setting, liking a post, setting an alarm. They have four parts: trigger, rules, feedback, and loops/modes. Great microinteractions make products feel crafted and human. Covers animation principles, timing, and when microinteractions help vs. hinder usability.

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