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Product ManagementStrategyGrowth & Experimentation

The Lean Startup Methodology

Steve BlankHarvard Business Review12 min readMay 1, 2013
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Summary

Steve Blank explains why the lean startup methodology has changed entrepreneurship education and practice. Build-Measure-Learn feedback loops, minimum viable products, and pivots replace elaborate business plans. Covers how this approach has been adopted by GE, Qualcomm, and Intuit, and is now taught at Stanford, Harvard, Columbia, and other top programs.

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