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Product StrategyProduct ManagementProduct Leadership

Inspired: How to Create Tech Products Customers Love

Marty CaganSVPG (Marty Cagan)15 min readNovember 1, 2017
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Summary

Marty Cagan's comprehensive guide to modern product management. Product discovery (finding the right product to build) is separate from product delivery (building it). Four key risks to address: value (will customers buy it?), usability (can users figure it out?), feasibility (can we build it?), and viability (does it work for our business?). The definitive PM text.

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