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Product StrategyProduct ManagementStrategy

Decision Frameworks for Product Managers: From RICE to Weighted Scoring

Marty CaganSVPG (Marty Cagan)10 min readJuly 12, 2021
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Summary

Product managers face hundreds of prioritization decisions each quarter, and intuition alone leads to inconsistent results. This article compares RICE, ICE, weighted scoring, and opportunity scoring frameworks, showing when each excels and when it misleads. The most effective teams combine quantitative frameworks with qualitative judgment, using structured methods to surface assumptions rather than to automate decisions.

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