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LeadershipManagementStrategy

The ADKAR Model: A Practical Framework for Individual Change

Jeff HiattHarvard Business Review12 min readJuly 13, 2020
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Summary

The ADKAR model breaks organizational change into five sequential individual milestones: Awareness of the need, Desire to participate, Knowledge of how to change, Ability to implement, and Reinforcement to sustain. Unlike top-down frameworks, ADKAR focuses on the human side of change, identifying exactly where each person is stuck. The article provides diagnostic tools for pinpointing barrier points and targeted interventions for each stage of the change journey.

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